Surefire Tips to Penetrate African & European Markets


February 15, 2022

“Surefire Tips to Penetrate African & European Martkets”


Jakarta (Tanzanian Honorary Consulate – Indonesia), February 14th, 2021

Every entrepreneur, especially those on the micro, small and medium scale, certainly has the ambition to expand their business, either in the short run or longer, by increasing the market demand, not just domestically, but also overseas.

However, not all of them have enough capacity to go to that direction without proper support from all related parties.

The ability to exporting products is something that often considered as a business luxury for most MSMEs, in which case is no longer true.

Bekasi City Government (West Java Province) represented by Prof. Dr. Benny Tunggul HS and Indonesia Institute of Technopreneur Business represented by Mr. Enos Justin, try to dig deeper into this topic by conducting an online event titled “Surefire Tips to Penetrate African & European Markets” for Micro Small Medium Enterprises (MSMEs) mainly in Bekasi City that consist of at least 2500 active registered members.

Representing African Market, the organizer invited the Honorary Consul of the United Republic of Tanzania to Indonesia, Mr. Jhody Arya Prabawa.

The event also featuring the Executive Counsellor from Indonesian Embassy in Rumania, Madame Inggrid Rosalina as the speaker on European Market.

The other two speakers were Mr. David Trisno Hadijanto and Mrs. Luna Prihatini, sharing their insights and expertise on export related matters.

The main idea of this event that being held on 14th of February 2021, was to motivate and develop all relevant participants in exploring new markets, by understanding the market potentiality and introducing any available opportunities, accordingly.

In his presentation, Mr. Jhody Arya Prabawa introduced Tanzania as a country that can serve as a hub for East African Market.

Tanzania has 8 neighbouring countries where 6 of them are landlocked countries comprise of at least 240 million population. This fact alone already provides access to a huge market in that East Africa Region.

Mr. Jhody Arya Prabawa also explained about the important role of Tanzanian Trade Development Authority (TANTRADE), Tanzania Chamber of Commerce, Industry & Agriculture (TCCIA) and Zanzibar Investment Promotion Authority (ZIPA) in terms of finding the right channels to start any business in Tanzania, including the annual Saba Saba international trade fair in Dar es Salaam, Tanzania.

He then continued to elaborate on the availability of supports given to MSMEs by local Indonesian entities in form of Trading House as a commercial intermediaries whenever needed to enable exporting capability of those MSMEs.

The event was attended by almost 100 active participants with more than 20 questions being answered ranging from business registration, ease of doing business, risk management, and logistics, to market sizing, specific commodities, go-to-market strategy, and many more, including powerful tips on export-import challenges and tourism related sector.

With a duration of nearly two and a half hours, most participants still wanted to continue the discussion, and being addressed to fill-in the online business directory form at the Tanzanian Honorary Consulate Portal.

The Bekasi City Government expressed their intention to further continue the collaboration with the Tanzanian Honorary Consulate to promote businesses between Bekasi City’s MSMEs and their counterparts in Tanzania.

Written by: Dhiti I. Prabawa

(Source: Tanzanian Honorary Consulate Indonesia)

AHCI is a member of FICAC 

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